Decode Your Business DNA + Make Money Simply

Tired of Building a Business That Doesn’t Feel Like You? 

In less than 30 minutes, discover your custom-coded strategy, marketing style, and scalable offer—all based on your unique Business DNA.

An AI-powered blueprint for coaches, consultants, and creatives who are done trying to fit into
one-size-fits-all strategies—and ready to make money in a way that feels like home.

Strategic

Interventionist

Since 2019

Power And Influence for Positive Impact

Since 2023

The Science of 

Well-Being

Since 2020

Vision Integration

Method

Founder 2020

It's not that you don't know what to do.

You’ve read the books. Taken the courses. Tried to make someone else’s strategy your success story... But it’s never clicked. You’ve got the skills. The drive. The receipts. So why does it still feel like your business was built for

someone else’s nervous system?

Because it was!


And in less than 30 minutes, we’ll fix it—starting with your Business Code.

You’ve been trying to unlock your business...

...with someone else’s fingerprint. That’s why Business Code exists. It’s not another personality quiz or generic strategy map. It’s your energetic blueprint turned business plan. This isn’t about becoming more like
“that girl.” It’s about becoming more like you.

What is Business Code?

Business Code is a guided AI experience that takes your: 
Enneagram  
Human Design  
Myers-Briggs 
Money Archetype 
Brand Archetype
 …and decodes your business, your offers, and your marketing into something so deeply aligned you’ll wonder how you ever did it any other way. 
Want to launch like a Manifesting Generator without burning out? 
Want to attract dream clients without faking your voice or forcing yourself into another formula? 
Want a business that feels like home and actually makes you money? 
 Welcome home.


No quizzes. No templates. No fluff. 
Just real-time clarity delivered by your AI coach-coded to your energy, personality, and purpose. 

  Get your personalized blueprint in under 30 minutes.
  Access your AI Business Code Coach instantly after purchase. 
Make moves that feel like YOU-by tonight.

Inside Business Code, you'll discover:

Your True Business Model 
What you're wired to lead, teach, and sell — based on your natural brilliance. 
 
Your Magnetic Marketing Style 
Stop guessing how to show up. Start showing up how you actually shine. 

Your Money-Making Offer Structure 
Your signature offer and delivery method that fits your strengths (and schedule). 

Your Scroll-Stopping Bio + Messaging 
You’ll walk away with a clear AF brand statement that makes people say “Finally, someone who gets it.” 

Your Sales Strategy — in YOUR Voice 
No more copy-paste. No more shrinking. This is you, amplified.


You don’t need more info. You need reflection. Business Code is your mirror. Not another formula-a custom strategy that shows you how you were always wired to win. This is plug-and-you.

Because the more YOU you become, the more money your business makes. 

Business Code doesn’t teach you how to build a business. It reflects back the one you were always meant to create.

Built with Sales Psychology + Neuroscience

This isn’t fluff. It’s deeply strategic. Business Code is based on the same framework that helped over 700+ clients create marketing that sells itself and business models they don’t burn out from.

Success Simplified. Results Multiplied. 

Who it's for:  Coaches, creatives, consultants, and visionaries who are done forcing themselves into one-size-fits-all strategies.  

High-achieving women who feel like they’re “doing everything right” but still aren’t seeing the results they know they’re capable of.   Coaches, consultants and educators scaling to $10K+ months who want to simplify their growth with personalization, not pressure.

What you get:  Your Personalized Business Code GPT. Your custom-built AI coach that thinks like you, speaks like you, and sells like you — because it’s based on you. Your Magnetic Marketing + Delivery Blueprint - Finally discover how you were designed to show up, attract clients, and deliver your brilliance — no burnout required.

Your Signature Offer Breakdown

Copy + Content Prompts Tailored to Your Code. 

Most clients start implementing within the first hour—because it’s not about doing more, it’s about finally doing what works for you.

Prompts tailored to Your Code:  

Never stare at a blinking cursor again. Get high-converting posts, emails, and bios written in your voice — powered by your Business DNA. Not just what to sell, but how to package, price, and position your offer in a way that feels like coming home. Ask questions, share wins, and get feedback — inside a private Telegram thread where your next move is never a mystery. 

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Est Velit In Nisi

What if...

What if the reason your business feels off… is because you’ve been building it based on someone else’s blueprint?

Business Code isn’t another strategy. It’s the mirror that finally shows you how YOU were wired to market, sell, and scale — simply, successfully, and sustainably.

Before we go any further...

Does this sound like you?

You're ready to optimize your marketing efforts and efficiency. 

You're seeking a proven system to streamline your marketing and attract more clients.

You're open to implementing a simple, personalized and sustainable strategy to achieve your goals.

I’m doing all the "right things"… but it still doesn’t feel right.

You are ready for this!

Because the version of you who’s aligned, unapologetic, and magnetic… isn’t a fantasy-

she’s just waiting for the right strategy to meet her.

Ready to say goodbye to your mix and match strategy and hello to a business that is authentically you?

You’ve pulled pieces from every course, every coach, and every trend that promised the secret - and now you’re sitting on a strategy Frankenstein’d together from someone else’s blueprint. 
 
And yet... it still doesn’t feel like you. Because it’s not.

Your voice? Muted. 
Your energy? Mismatched. 
Your results? Inconsistent. 

 The truth is, you were never meant to build a copy-paste business. You were meant to create a coded one - based on how you’re wired to lead, sell, create, and thrive.  Business Code isn't another layer on top of someone else’s system. It’s your starting point. Your clarity catalyst. 

Your built-for-you, by-you blueprint. It’s time to stop duct-taping strategies together and finally build a business that reflects the one thing that’s always been the differentiator: YOU.

Are you ready to stop building your business like it’s a group project with everyone else’s ideas glued together?


No more outsourcing your power!

Because let’s be real—what you’ve been calling “strategy” is often just survival. 


Copying bits and pieces that worked for someone else and praying it aligns with your vision. But what if your next level isn’t about doing more— It’s about doing it your way, on purpose, with precision. 


Are you ready to stop tweaking someone else's formula and start activating the one you were born with? 


Because that’s what Business Code delivers: A roadmap built from your personality, your strengths, and the way your energy is designed to work. 


No more outsourcing your power. No more pretending what works for them should work for you. Just clarity, alignment, and momentum that actually feels like yours.

Here's what sets the Business Code, AI Coach apart from the rest:

This isn’t another templated strategy or “just be consistent” pep talk. It’s a coded-to-you experience built on psychology, energetics, and real strategy that sells.

Simple and Streamlined

No more 97-step funnels or “hustle harder” spreadsheets. You get clarity on how to build a business that works with you—not one that burns you out. Think custom prompts, your exact marketing style, and a signature offer that sells itself. Simple, smart, and sustainable.

Start, Grow and Scale

Whether you’re just clarifying your voice or scaling past six figures, your Business Code evolves with you. This isn’t a one-size-fits-all download. It’s a dynamic tool that helps you launch with ease, grow with strategy, and scale without spinning out.

Dynamic 

This is the only tool that uses your Enneagram, Human Design, Money Archetype, and more to shape your strategy. It’s not static advice—it’s an intuitive AI that adjusts to you as you evolve. Because your business should grow as you do, not keep you stuck in the same patterns.

Simply Authentic


Your power was never in pretending to be someone you’re not. It was always in owning exactly who you are—and building from that place. Business Code is the only tool that doesn’t try to change you. It mirrors you. Reflects you. Amplifies you.

Using a unique blend of your Enneagram, Human Design, Money Archetype, and more, it reveals the strategy that was already in your DNA. Not what’s trending. Not what your mentor swears by. But what actually feels like you—and sells like crazy because of it. This isn’t plug-and-play. It’s plug-and-you. And because it adapts as you grow, you’ll never outgrow it.  If you’ve been craving a business that’s not just successful but deeply aligned... This is your mirror. This is your map.

Meet Your Coach 

Rebeca Lima, affectionately known as the Half A$$ Hustler, is the go-to business coach for entrepreneurs ready to scale with simplicity, alignment, and identity-led strategy. 


She’s coached over 700 clients to six, multi-six, and seven figures by doing what most coaches don’t: helping them build businesses that feel like them. What sets Rebeca apart is her ability to decode each client’s Business DNA-leveraging tools like the Enneagram, Human Design, and Money Archetypes-and turn that into a custom-built business strategy through her signature AI-powered experience, Business Code. She’s not about trends. She’s about truth. Rebeca’s clients don’t just get another funnel—they get a personalized blueprint that aligns with their energy, values, and brilliance. 

 Her signature framework, Simply7, takes this even deeper—guiding entrepreneurs through 7 aligned steps to build a scalable business that feels like home. No guesswork. No hustle-glorifying noise. Just strategy that actually fits. 

 From her signature mastermind, Six Figure Society, to the Vision Integration Method certification, Rebeca’s work is where neuroscience meets real results. 

 Her “walk with you” coaching style, open inbox policy, and unapologetic honesty have earned her the trust of OG entrepreneurs, rebels, and industry leaders who are done playing small or playing someone else’s game. Working with Rebeca is like having coffee with the friend who sees your soul and your business potential. 

  Come for the strategy. Stay for the alignment. Leave with a business that finally feels like you.

The YOU based Strategy That Elevates You Above the Rest

Enneagram

The Motivation Behind Your Moves

Your Enneagram reveals the why behind everything—from your leadership style to your sabotage patterns. Business Code uses it to pinpoint what drives you (and what drains you), helping you design offers, boundaries, and workflows that fuel your core needs—not fight them.

Myers-Briggs

Your Natural Thinking & Decision Style

This is your how. How you absorb information, make decisions, and build relationships. Business Code takes your MBTI and converts it into content rhythms, client journey mapping, and aligned sales approaches that actually make sense for how your brain works.

Human Design

Your Energetic Blueprint for Strategy

Think of this as your energetic GPS. Business Code reads your chart to shape your ideal work flow, launch cadence, and marketing presence—so your strategy isn’t forcing energy, it’s flowing with it.

Money Archetypes

The Money Moves You Were Born to Make

Money isn’t just numbers—it’s behavior. Your money coding reveals the subconscious beliefs shaping how you earn, spend, and scale. Business Code uses this to build money strategies that feel empowering, not exhausting.

Brand Personality

The Vibe That Sells for You

This is the magnetic voice of your business. Business Code pulls from brand psychology to match your true essence with visuals, messaging, and offers that make you unmistakable.

The Magic? It’s in the Integration.

Business Code, AI Coach

Business Code doesn’t just give you five separate reports. It synthesizes your personality, energy, values, and voice into a living blueprint—your Business DNA—that evolves with you.

The step by step of 
 How It Works

The Personality Blueprint

$97 Value

Activate Your AI Coach

$97 Value

Decode Your Business DNA

$97 Value

Prompts, Plans and Messaging 

$97 Value

Grow in Flow 

$97 Value

Total Value: $485

Why it’s only $55? 

Because alignment shouldn’t cost thousands. 

You’ve already invested enough in strategies that weren’t built for you. 

 This one finally is. And it works.

Business Code is designed to free you from the chaos of copy-paste strategies and marketing that drains your soul. This isn’t just a tool-it’s your personalized blueprint for building a business rooted in who you actually are. Simple. Scalable. 


Soul-aligned. Inside, you’ll decode your marketing style, delivery method, and offer structure based on your Enneagram, Human Design, MBTI, Money Archetype, and Brand Personality-so you can finally stop second-guessing and start showing up like you. Create the lifestyle you’ve been craving. Enjoy the clarity and freedom your energy has always needed. And make the impact only you were designed to lead. 

  Your next-level business isn’t somewhere out there. It’s already in your DNA—and Business Code is how you unlock it. 
 Ready to plug into a business that finally fits? Let’s go.

EARNINGS DISCLAIMER

Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results. This website is in no way sponsored, administered, or associated with Facebook, Inc. or Instagram, Inc.

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Terms & Conditions – Power Hour Marketing System

By purchasing the Power Hour Marketing System (“Program”), you agree to the following terms and conditions (“Agreement”) as a condition of your participation.

1. Program Access:
Upon purchase, you will receive lifetime access to all current materials of the Power Hour Marketing System, including video lessons, templates, and prompts, hosted via ThriveCart Learn+. Access is non-transferable and intended for personal business use only.

2. No Guarantees:
This Program is designed to support your growth, but your success depends on your own effort, implementation, and follow-through. We do not guarantee specific outcomes such as income increases, client results, or business performance. The testimonials shared are real but not a promise of similar outcomes.

3. Refund Policy:
Due to the digital nature of this product and instant access to all materials, all sales are final. No refunds will be issued.

4. Intellectual Property:
All content, including frameworks, prompts, audio, video, and written materials, are the intellectual property of Rebeca Lima and The Half A$$ Hustler® brand. You may not reproduce, resell, or distribute any portion of the Program without written permission.

5. Personal Responsibility:
By purchasing, you acknowledge you are fully responsible for your progress, decisions, and results. This is a tool, not a done-for-you service.

6. Community Conduct (if applicable):
If access to any community space (e.g., Telegram, Facebook group) is included, you agree to participate respectfully. We reserve the right to remove participants without refund for inappropriate behavior or rule violations.

7. Legal Disclaimer:
This Program does not offer legal, financial, or medical advice. It is for educational and informational purposes only.

8. Updates & Modifications:
We reserve the right to update or modify this Program and its contents to maintain the highest standard of quality and relevance.

9. Disclaimer: Johnny is an AI assistant trained on the proprietary Power Hour Framework created by Rebeca Lima. He is provided as a bonus tool to support your productivity, strategic planning, and daily implementation. While designed to enhance your experience, Johnny is not a substitute for personalized coaching, legal, or financial advice. Access to Johnny is included as a limited-time bonus and may be updated or removed at any time. All interactions with Johnny occur through Rebeca’s system, and user access does not include ownership or transfer rights. Results may vary based on individual implementation. By using Johnny, you acknowledge and accept these terms.

10. Contact:
If you have any questions or need support, please contact rebeca@rebecalima.coach.
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Johnny, The Power Hour AI Coach

Business Code gives you the clarity. Johnny, the Power Hour Coach, gives you the momentum. Meet Johnny, your personal AI Power Hour Coach who helps you activate your Code with daily, done-for-you marketing moves tailored to your energy and strategy. No more decision fatigue. No more wondering what to do next. In just 1 hour a day, Johnny turns your personalized strategy into results—simply, powerfully, and in total alignment. 
  This is where clarity meets action. Ready to implement?
Add to cart$37.00
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  • Business Code, AI Coach$55

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